It?s a Colourful Environment: The Indicating of Colour Throughout Borders

As children, were often asked ?what?s your favorite color?? We thought that our color choice says a good deal about who we're, knowning that the questioner will immediately understand its meaning.

But colors, like words, tend not to carry universal meaning. We all have different reactions to numerous tones and shades depending on how and where we had been raised, our past experiences with it, and our pair of preferences ? which, like children, can change inexplicably.

The fact is colors carry a lot of meaning ? but that meaning varies drastically across languages, cultures, and national borders. If you are alert to many of these differences, it is possible to prevent embarrassing cultural mistakes when referring to and utilizing colors among colleagues, friends, and clients ? and it will enable you to advertise your product effectively in global markets.

Below, a simple guide to colors worldwide.


In Western cultures, black is associated with death, evil, and eternity. In some Eastern cultures, however, many times, it carries the contrary meaning; in China, black could be the signature color for young kids, and is used in celebrations and joyous events.

White, however, symbolizes age, death, and misfortune in China as well as in many Hindu cultures. Across both East and West, however, white typically represents purity, holiness, and peace.


Red is probably the best colors, and its particular meanings for most cultures run deep:

China - Celebration, courage, loyalty, success, and luck, and the like. Used often in ceremonies, when along with white, signifies joy.

Japan - The traditional color for any heroic figure.

Russia - Representative with the Communist era. For this reason, experts recommend to become extremely careful when working with this in Eastern European countries.

India - Purity, so wedding costumes tend to be red. Also the colour for married women.

United States - Danger (think "red light!") and found in combination with other colors for holidays, including Christmas (green) and Valentine's Day (pink).

Central Africa - Red is a color of life and health. But in the rest of Africa, red is a hue of mourning and death. To honor read more this, the Red Cross changed its colors to green and white in South Africa along with other areas of the continent.


Blue is usually considered to be the "safest" global color, as it may represent anything from immortality and freedom (heaven) to cleanliness (in Colombia, blue is equated with soap). In Western countries, blue is usually considered the conservative, "corporate" color.

However, be cautious when working with blue to deal with highly pious audiences: large has significance in virtually every major world religion. For Hindus, it will be the hue of Krishna, and lots of from the gods are depicted with blue-colored skin. For Christians, blue invokes images of Catholicism, especially the Virgin Mary. Jewish religious texts and rabbinic sages have noted blue to be a holy color, whilst the Islamic Qur'an is the term for evildoers whose eyes are glazed with fear as زرق zurq, which will be the plural of azraq, or blue.


Until natural foods companies started marketing green beverages as healthy and good-tasting, many Western people thought green food was poisonous. Today, green is known as a more positive color. American retailers are leveraging the environmental movement to sell eco-friendly goods, often using green-themed packaging or ad campaigns to point a product's compliance with "green" standards. Not so in China and France, where research has indicated that green is not a sensible choice for packaging.


If the Dutch have anything to say over it, the World Cup will likely be flooded with many different orange come early july. (Orange may be the national color of the Netherlands along with the uniform hue of the country's famous football team.)

On sleep issues of the world, however, orange carries a better sober meaning: within Hinduism, orange carries religious significance as the colour for Hindu swamis. Throughout Southeast Asia, Theravada Buddhist monks also wear orange robes.

So before your inner child enthusiastically talks about your color preference to foreign friends or colleagues, you might discover more about that color and it is cultural significance. Also, be aware of color choices since they relate with your organization?s campaign copy and graphics ? whether it be printed collateral, an online site, or marketing strategy. Know your target audience and their respective color conventions so that you don?t inadvertently send the incorrect message. We recommend this useful visual representation by Information is Beautiful.

Oh and by the way, our absolute favorite colors at Acclaro are blue and orange.

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